News - Initiative Trophy awarded by Automobile Magazine

Initiative Trophy awarded by Automobile Magazine

The editorial team at Automobile Magazine have awarded Peugeot the Initiative Trophy for the launch of its design studio Peugeot Design Lab. This 34th awards took place the 31th of January, 2013, in Paris.

For the 34th  year in succession, Automobile awards its Trophies to individuals and innovations in the automobile world that stand out for their strategy, their novelty and their exploits. This new edition awards prizes to eight winners, including Peugeot for the successful launch and first creations of its Global Brand Design studio, Peugeot Design Lab. The editors salute “the talents of the in-house designers serving companies that wish to shape form to their projects.”


The jury rewarded Peugeot Design Lab for its creations and in particular for the Peugeot Design Lab Pleyel Piano, presented at the Paris Motor Show. The singer Mika and the Gospel One choir were on stage at the first concert for this revolutionary piano which took place at the Salle Pleyel on 3 December.